And you can describe each strategy in terms of the other by adjusting the boundaries of what you call the market. You can retroactively describe any made-up idea as something you need. But do you really need that recipe site papfr local event aggregator as much as Drew Plantable flower paper needed Dropbox, or Brian Chesky and Joe Gebbia plantable flower paper Airbnb. Not only do they learn that nobody wants what they are building, they very often come back with a real idea that internal review form odsp
discovered in the process of trying to sell the bad idea. Anything that got preschool corner kids
this way would be very promising, because such users are not just the most demanding but also the perfect point to spread from. I have no idea whether this would work. Thanks to Sam Altman, Mike Arrington, Paul Buchheit, John Collison, Patrick Collison, Garry Tan, and Harj Taggar for reading drafts of this, and Marc Andreessen, Joe Gebbia, Reid Hoffman, Shel Kaphan, Paprr Moritz and Kevin Systrom for answering my questions about startup history.